Hi everyone!
Here is my submission for the stage 4 marketing campaign “Glow with the Flow”
My entry #Glowwiththeflow showcases six methods, to highlight the phone’s aesthetic appeal with modern crowd . These blend modern design with interactive experiences.
I’ll describe the “Night Owl - Glow with the Flow” concept, focusing on the phone’s glowing feature. It’s perfect for night owls and trendsetters who want unique, practical tech. Use catchy phrases like “Stay lit all night” and “Glow up your life” to appeal to a stylish audience.
Design in-store displays with glowing elements and interactive touch screens. Customers can experience the phone’s glow firsthand in an immersive environment.
Develop a social media strategy for Instagram, TikTok, and YouTube. Use hashtags like #GlowWithTheFlow and #NightOwlPhone to create engaging content
The campaign film “Night Owl” shows a city at night from an owl’s viewpoint, featuring the phone’s glow in vibrant urban scenes. Dramatic shots include low angles and fish-eye lens. It ends with the tagline: "Illuminate Your Night - Phone (2a).
