I chose “Shared Glow” as the key campaign tagline because this product is the result of beautiful co-creation between the community and the Nothing team. It embodies the spirit of sharing—co-creation is, at its core, a process of shared creativity and camaraderie.
While everyone has their unique glow, it’s truly realised when shared. As the famous film “Into the Wild” poignantly states, “happiness is only real when shared.” This phone beautifully captures that essence, reflecting the shared glow of the community and the team behind it.
The eagle owl has been a central figure and comforting symbol for Phone (2a), with the circular fresh eyes becoming a standout element in the original Phone (2a) campaign. These eyes perfectly symbolise both the camera capsule and the owl’s eyes. It’s crucial to maintain this established strategy, as the Phone (2a) is now infused with a stronger community spirit. To enhance this, we’re adding the element of glow: fresh eyes with a green glow (Glow Eyes) and owl eyes that illuminate. This addition not only represents the phone’s glowing back but also deepens the connection to our theme.
Given the many variants of Phone (2a) in the market, it’s not practical to create a completely new campaign. Instead, we should build on the existing marketing strategy, enriching it with a community-focused narrative. This approach will ensure consistency across the product line while making the community edition uniquely stand out.
Know more: https://community-edition.nothing.tech/gallery/972900/158639/720752753 [Voting open now]
