Hey Community,

I hope you’re all doing well. I’m reaching out to gather your insights on an important aspect as Nothing continues to grow and evolve. 

Andrew, Nothing’s Head of Brand Marketing, has emphasised the importance of understanding how our community perceives what “Nothing” stands for. Your perspectives are invaluable in helping refine the brand positioning.

To capture your genuine thoughts, we’re asking an open-ended question: In one line, what do you believe “Nothing” stands for? 

This is an opportunity for our loyal community members to share their honest perceptions without any bias or influence. Your input will play a crucial role in shaping the future direction of the brand, ensuring it resonates with the values and spirit that matter to you.

Please share your thoughts in the comments below. Every response will contribute to building a more exciting future for Nothing, reflecting the innovative spirit that defines us. I look forward to reading your insightful responses and appreciate your continued support in making our community even better.

Looking forward to your views!

    Related discussions

    RohitPakalapati Nothing stands for premium quality materials, non-bloat Nothing OS. Glyph interface, dit matrix, performance. Quality. And most of all community Nothing has found a way to use the community to give them what they wanted.

    Friendly Greetings Max

      Phantom Hi, a CBO is technically a bridge between the team and the community, with mods providing additional support. Having the team directly active in the community is also a great sign.

        Phantom i have the Nothing Phone (1) and Nothing OS 3.0 may be the last Nothing OS version i get as they only promise 3 years. I would like them to step up in that department, like Google and Samsung

          Honestly I see Nothing as a culture (notice, I didn’t say cult).
          Nothing has the right, and must, take risks by proposing original and bold ideas that resonate with its target audience:

          1. We made a transparent smartphone with lights, something no one else was doing, and designed it thoughtfully? People want it.

          2. We created a phone that’s modular and playful with an industrial design? People notice it and want it.

          3. The packaging that tears open? That’s us.

          4. We invested and appeared in an anime? Here we are.

          5. Announcing the new phone? We show you a Pokémon first.

          Nothing, made up of millennials, appeals to nostalgic gameboy users.
          The reason why it’s also loved by the younger generation who didn’t live through those eras, and even by some boomers, is because both of them appreciate risk-takers and those who speak their own language with courage and care.
          Basically, I perceive Nothing as a brand for people who want to have fun—products that are precise and seamlessly integrated into a clean, simple ecosystem.

          The nostalgia, the nerd culture, the “make tech fun again”—it’s all a creative vision of their world, a world that increasingly asks for authenticity and uniqueness to succeed (thankfully).

          Iterate, don’t revolutionize.
          Stand out, don’t isolate.
          No one is asking to launch the next Robotaxi or the next Vision Pro.

          RohitPakalapati I would also love to understand more about your perspectives on Nothing as a minimalist brand that encourages mindfulness and balanced usage patterns, for example, with the Glyph interface, versus the more playful, modular style that we immediately associate with CMF. Where do you draw a clear distinction? While Nothing OS co-exists on both, how do you see the brand perception at the hardware level?

            For me Nothing stands for making tech invisible.

            Invisible by integrating technology and humans together in such a way that the tech becomes invisible but also providing user the highest amount of power and control over the device rather than other way around.

            Ideas which made me love Nothing are :

            • Priority given to design
            • Priority given to community
            • Their Transparency to customers
            • Trying to give user back their power
            • Thier hunger and ambitions.
            • And yeah whatever Nothing’s marketing team had done and been doing on YouTube.

            As Carl said he is taking steps to ensure Nothing stands by their initial vision and mission statements, I am optimistic.

            I think that Nothing first of all is design second is simple OS for using like clear android experience third is interesting feautures like Glyphs and only Nothing things.

            RohitPakalapati

            Bringing those exciting times back into the tech space by adopting and embedding creativity deeply into the brand. All heads should turn to us when we are set to release a new product, looking for something fresh and innovative. Basically making tech fun again. This still holds true, and should be like that forever.

              I’m gonna say Design and Community. Nothing, as young as it is, is a community-driven company. it’s obvious, with community edition and this entire community forum. but Design is its most famous and iconic thing

              RohitPakalapati "Nothing” stands for new perspective and strong desire to innovate and break the monotony. Nothing reminds me the concept behind the 1984 Apple’s Macintosh Commercial video. Phones are always the same, competing to see who has the biggest camera on the back.

              I also love how Nothing embodies the definition of community, its transparency on Youtube channel, the cleanest and minimal aspect on social media, and most importantly, Nothing listens to its community, highlights those who what to share feedback or even more, redesign and show their own ideas.

              I just hope you will continue in this way, not becoming like the competitors, keep proposing bold devices and still to listen to the community 🔥