Dear Nothing,
Let’s get one thing straight—people aren’t buying your phones for chipsets or camera specs or any of that typical tech mumbo jumbo. They’re buying them for two reasons:
1. The Software – Clean, minimal, smooth. Honestly, flawless. One of the best Android experiences out there. No notes.
2. The Design – And this is where things get tricky.
Now, let me be clear: I am a designer myself and trust me the design isn’t bad. It’s actually really good. But it’s also… off. It’s like the soul of “Nothing” is missing. You’ve built this strong identity around unique, instantly recognizable design—and now, just when that identity is finally becoming mainstream, you pivot?
This new look doesn’t feel like an evolution—it feels like a departure. Almost like someone else made this phone entirely. Hell, I saw a few concept arts that felt more like Nothing than the final product. This looks like something a kid made in Blender —not a phone from the brand that was changing how we look at tech. IT LACKS THE SOUL u ditched the glyph great but ditched the design as well.
The Glyph Matrix? Still cool. Still love it. But the design overall doesn’t speak “Nothing” to me anymore. And that’s a problem, because for your company, design is everything.
Now let’s talk about the price. That, paired with this radical design shift, is what really killed the momentum. You narrowed your potential audience twice. If even one of those things had landed—the price or the design—this would be a very different story. If I be honest I was kinda close to actually buying it untill i saw the price.
People really don’t care if the chipset is top-tier. They care about the vibe. The feel. The experience. That’s what made Nothing special.
Please don’t lose that.
