We started our audio journey at Nothing by launching Ear (1) back in 2021; the device that showcased to the world our intent to build a brand on differentiated design. After seeing the popularity of our debut product, we got to work expanding our audio suite with Ear (stick) in 2022 and then Ear (2) in 2023. As the size of our company grew, so did our team’s capabilities and the resources available to us, meaning each new audio launch has come with big technical improvements.

With 3 and half years of feedback and learnings, 2024 is the year we’re truly going all in on audio.

Nothing has always viewed the audio product category as highly personal - everyone hears differently and has unique expectations from their devices. As a company that places its community at its core, we define premium as a balance of preference vs price.

Now a little over one year since we launched Ear (2), we’re introducing our most impressive audio product offering yet - two new wireless earbuds - Nothing Ear and Nothing Ear (a):

  • Nothing Ear (a) - the perfect everyday buds

  • Nothing Ear - designed for meticulous audiophiles
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Changing the Game and the Name

Nothing Ear and Nothing Ear (a) are a reset in naming and product standards. We’re excited to be offering the premium flagship wireless audio experience we’ve strived to deliver from the start.

In this seemingly endless specs race, we’re stripping back the numbers from our audio product names to simplify the process of finding the earbuds that are right for you. Our devices are built to last so we recommend identifying what matters to you in an audio product and starting from there. No nomenclature-based upgrades.

We can’t wait to see what you think about our latest devices, be sure to tune in to our YouTube on 18 April to learn more.

Peace ✌️

    Related discussions

    The idea of ​​eliminating the numbers is not clear to me, because I suppose that although these are products that will last a long time, in the future they will release new versions, and what an easier and more intuitive way to name a product that is an improvement on another previously released that with a number. That said, I’m looking forward to the new headphones.

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      • Post #12

      Luis Enrique The idea of ​​eliminating the numbers is not clear to me

      They new products surely are distinct then by the year of it´s inauguration. It’s important that (potential) customers can distinct, whether they are about to purchase the newest or predecessor model of a device.

          [deleted] Yes, but I see it as cleaner to put ear 4 than not ear 2026, it is an example. The truth is that they will have to do something to make it clear which product is newer and without having to do a prior study.

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              • Post #14

              Luis Enrique Gotcha. Well, “have to” is lightly said. May they feel better and fresher to omit the numbers. They surely have had something in mind, but if leaving the differentiator “number” is beneficiary for the customers… I kinda doubt that too. 🤷🏼‍♂️

                Ok, but why? Why change the naming 3 generations in? That’s just going to cause confusion.

                Also hopefully the ear (3) keeps the pinch controls. I have both the cmf buds pro and the nothing ear (2), and the pinch controls on the ear (2) are so much better.

                Loving the new naming.

                Loving the fact that there are two new buds being introduced too?!

                Can’t wait for 18th April to see if I need to upgrade from my Ear(2)s or not…👀🔥